Above you will find a recently-released advertisement--it is part of a "For Your Consideration" campaign by Disney, promoting Toy Story 3 for Best Picture at the Oscars.
There will be numerous more print ads like this one, in which TS3 characters re-enact scenes from films that have previously won the coveted Best Picture prize. This will hopefully convince A.M.P.A.S. voters that animation should be taken just as seriously as any other media of film.
And not only that, but they're going to be super funny. This one is. I can't wait to see other TS3 characters parodying other films...
According to Disney chairman Rich Ross, "We wanted to come up with a campaign that kept our aspirations clear but at the same time used a tongue in cheek approach."
More on the awards season as it develops...
(If you weren't aware, I have already predicted that Toy Story 3 will shatter the Oscars this year and win the Best Picture statuette.)